If there is one celebrity whose sweetheart appeal is unbeaten it’s Selena Gomez. Right from her Wizard of Waverly Place days to today, she has maintained the girl next door image. In my opinion, she may have been the OG “Clean Girl”. This is why when she started her makeup brand I was fairly excited to see what it would be all about. In fact, after the revolution that Rihanna brought with Fenty Beauty, everyone was hoping that Selena would also do something similar with her brand.

The name Rare Beauty drove home the point that Selena wants everyone to celebrate their individual beauty.  She is someone who prefers promoting the image of natural beauty. If you want to create the Clean Girl look, using Selena’s makeup brand is a great way to start. With just these 5 Rare Beauty products you can achieve the perfect Clean Girl Look.

Step 1: Apply the Optimist Illuminating Primer

This primer is specifically designed to provide a smooth and even canvas for foundation application. It contains light-reflecting particles that help to brighten the skin and give it a beautiful radiant glow. The illuminating primer also contains a blend of hydrating and nourishing ingredients like hyaluronic acid and lotus. This soothes the skin and gives it a more plump look.

Step 2: Wing It With Perfect Strokes Matte Liquid Liner

While a thick winged eyeliner is ideal for a glam look, the clean look requires something minimalistic. The Perfect Strokes Matte liquid liner is great for creating a  precise line that lasts all day. The formula is smudge-proof and waterproof, which means you won’t have to worry about reapplying throughout the day. The liner also has a fine, flexible tip that allows for easy application of thin eyeliner and gives you a lot of control.

Step 3: Even out with Liquid Touch Weightless Foundation

Mostly foundations are not appreciated for this look as they tend to glam up the whole look. But Rare Beauty has launched the Weightless Foundation which looks natural and provides a flawless finish that lasts the whole day. The best thing is that you decide what kind of coverage you’d like. The foundation has a buildable formula that lets you customize the coverage to your liking. For the clean girl look, try to go with mild coverage.

Step 4: Try the all-in-one Soft Pinch Liquid Blush

To add a bit of color to your face try the liquid blush that will give your cheeks a healthy-looking rosy glow. This also has a buildable formula that helps you in deciding the intensity of the blush color. If you are running out of time, then you can use the same blush on your eyes and lips as well. It will complement the whole look and you will look very pretty.

Step 5: Perfect Your Pout With Lip Soufflé Matte Cream Lipstick

The Rare Beauty Lip Soufflé Matte Cream Lipstick is one of the most comfortable matte lipsticks you’ll ever wear. The cream-based formula doesn’t feel harsh on your lips and looks extremely natural in the daytime. It also glides smoothly and evenly on your lips.

The best thing about the Clean Girl Look is that you don’t need a lot of products to recreate this look. All of this can be achieved with just 3 to 4 good products from brands that are gentle on your skin and don’t need multiple re-applications.